Why do we do it?

Sharing the love I have for events, and our events community, and having the opportunity to introduce IMEX and the world of events to newcomers goes way beyond “happy to do” for me. Running our first-timers tours at IMEX is seriously one of the highlights of my year (and not just because I get to wield a megaphone!).

Maria Gaillez, Relationship Manager, IMEX Group

Events—why do we love them so? 

Inspired by a recent New York Times article, we’ve been reflecting on events and why we, and so many others—including the current influx of newcomers—love them so. And why, in the rare downtime between crafting our own events, we jump at the chance to attend others. Could it be because they offer a unique opportunity for creative rejuvenation?

What we do and why

Our CEO, Carina Bauer, is in a reflective mood as she reviews the industry year to date and explains the powerful magic of what we do and why we do it—why it’s not just about organizing events, it’s about creating lasting impactful experiences that bring people together in meaningful ways—with the potential to change themselves and our world.

Four essential skills for the future

One of our stellar IMEX Frankfurt 2024 speakers, career coach Dr Vumile Msweli shares four skills she considers essential for the future of work. In a post-pandemic workplace where employee expectations have shifted, remote and hybrid are standard, and AI is no longer a distant dream, this is my go-to blueprint for navigating a way through.

How will AI affect our industry?

Just how will AI affect our industry as we know it? Here’s an AI-powered insight into the AI-powered future of events from IMEX Frankfurt 2024. Super-useful for those of us who didn’t quite make it to all our favorited education sessions (guilty as charged!), real-time takeaways were provided by Snapsight in our Hall 9 learning spaces. And we’ve used that AI capability to report on AI trends from the show.

So that was pretty awesome!

I might be guilty of overusing “awesome”, but I know I’m totally justified here. I had an absolute blast reconnecting and connecting with friends new and old at IMEX Frankfurt last month. And there’s still time to top up on a little of that dynamic IMEX Frankfurt 2024 energy with a look back at all the numbers, news, photos, excitement—and general awesomeness!

Share this issue

IMEXfiles is our (almost) monthly collection of thoughts and ideas. If you’ve enjoyed this issue, please do share it. More IMEX inspiration here.