Your fix of future-fueled festivity

Fueled by slightly too much seasonally spiced coffee (cinnamon + cloves + vanilla + coffee = heaven, trust us) and kept indoors by slightly too many seasonal storms, we’ve been hunkering down at IMEX HQ for the traditional end-of-year look back/look ahead. And because some of us feel like we’ve heard it all before (!), we asked futurist Henry Coutinho-Mason to set out a different path with his non-obvious questions to ask in 2025.

Plus, we’re gifting you expert insight from Storycraft Lab, some less-than-expert predictions, and a few very jolly holiday messages (there’s definitely something in this coffee…).

Your IMEX team

Five what ifs for 2025

The future for our community is a bright one. Especially if we follow Henry’s advice to be thieves in 2025. Futurist, author (and IMEX speaker) Henry Coutinho-Mason gives us five AI-fueled non-obvious questions to ask. Five ways to turn the “what ifs” and “imagine ifs” into event transforming realities in 2025.

Nostalgia, Now Gen, fun and (not) Future Dusk

We only wrote this last week and already one of our predictions has fallen at the first hurdle (yes, keeping up with trends is tricky!). So, it’s goodbye Future Dusk and hello Mocha Mousse. We’re definitely standing by fun though…

Four key insight-led trends from Storycraft Lab

Thousands of you completed Storycraft Lab’s Experience Profile quiz for IMEX America 2024, helping to craft your IMEXperience—and providing invaluable insight into how you like to engage with events. Storycraft Lab have taken these insights and turned them into key trends for 2025—trends that every event planner needs to be aware of.

Wishing you happy holidays!

Musical hats, bagels on beaches, fond family reunions, latkes with everything and “sweatheart” engagements—we know how to celebrate! Thank you for being part of our wonderful community in 2024, for helping us make our impact positive, for showing up in the best way possible. Wishing you a very happy holiday season!

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Save the dates now for IMEX Frankfurt May 20-22 and IMEX America October 7-9, 2025.